Nike
Number of pages:
15
ABSTRACT:
This 15 page paper examines Nike. The paper is written into two parts. The first part of the paper looks at Nike and its' strategy with in its competitive environment using a SWOT analysis to examine the strengths, weaknesses, opportunities and threats of the company faces and a PEST analysis to look at the political, economic, social and technological influences on the company. The second part of the paper examines Nike from a marketing perspective, looking at the way the brand is positioned, its' target market as well is aspects such as products, pricing, placement and promotion. The bibliography cites 12 sources.
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File: TS14_TEmarknike.rtf
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